f1salaries.comSalary, bonus, net worth and contract estimates for all 22 Formula 1 race drivers, plus team and sponsor pages. Built and run by me.
20k+monthly sessions
3mimpressions in 8 months
Dan Sweeting
SEO and Google Ads specialist who builds websites from scratch
I'm based in Newcastle and work fully remote. I run SEO campaigns for agency clients at Bird Marketing, and outside of work I build and grow my own sites. Most of what's on this page is live, so you can open it and check the numbers.
Career So Far
Select a point to see what happened
- 20k+monthly sessions on F1 Salaries
- 3msearch impressions in its first 8 months
- £28kGoogle Ads spend managed across 6 campaigns
- 200+clients worked on through Yell.com
Projects
Sites I've built and grown myself, plus client work. Open any of them for what I did and the results.
f1salaries.com
nbasalaries.comPlayer salaries and team payrolls for the 2026-27 NBA season.
544player pages
30team payrolls
owntrade.co.ukMy own service giving UK trades a free website with their Google Ads.
£225a month for site and ads
wdpropertymaintenance.comNew website and a rebuilt Google Ads account for a roofer in Essex.
33pages built
3calls on day one
+374%sessions growth
SoldA travel and lifestyle site about Ireland that I grew and later sold.
15kmonthly visits
Client SEO Results
Growth in Google clicks, impressions and sessions on three of the agency campaigns I run.
Garden Room Builder
B2C in Essex on Wix
Heavy Google Ads spend and slow approval on new content. The growth helped them hire 2 staff and open the first garden room showroom in the region.
Turbo Supplier
B2C and B2B in Essex on WooCommerce
New and reconditioned turbos, with content scaled out across product categories. Three record months in a year meant they could take on more staff.
Wholesale Solar Supplier
B2B on Shopify
Panels, batteries and inverters for installers, growing through organic search and Merchant Centre with no paid ads. The growth funded a new warehouse.
Bars use a log scale so the biggest jumps still fit. Client names are left out on purpose.
Experience
Mar 2024-Now
SEO Specialist
Bird Marketing, fully remote
- Plan, run and report on 8-12 B2B and B2C SEO campaigns with monthly budgets of £1k-3k.
- Handled 6 PPC campaigns with £28k in ad spend, and ran the agency's own Google Ads while they hired.
- Run GEO strategies for 2 clients worth £3k a month, aimed at getting cited in AI answers.
- Introduced email marketing for clients and grew billing on the back of campaign results.
Alongside Bird
Google Ads and Web Builds
Freelance and Own Trade
- Manage Google Ads for two freelance clients on monthly retainers.
- Design, build and host websites for trades through Own Trade, starting with WD Property Maintenance.
- Build and run my own sites, F1 Salaries and NBA Salaries, from research to monetisation.
Sep 2022-Mar 2024
SEO and Content Consultant
Freelance
- Clients included Immigration Advice Service, Total Law, Birmingham Immigration Lawyers and Hot Cars.
- Ran site audits, competitor gap analysis and keyword research.
- Wrote keyword-led content to detailed briefs.
Jul 2021-May 2022
SEO and Content Executive
Bigg, white label for Yell.com
- Started as a content executive writing 5,000-10,000 words a day for clients in every kind of industry.
- Moved into SEO audits, keyword research and monthly reporting across 200+ clients.
Skills and Tools
SEO
- Keyword research
- Technical SEO
- Site audits
- Site migrations
- Local SEO
- Link building
- Programmatic content
- GEO and AEO
Google Ads
- Search campaigns
- Keyword and negative lists
- Conversion tracking
- Call tracking
- Merchant Centre
Site Building
- WordPress
- Breakdance
- ACF
- WooCommerce
- Elementor
- Shopify
- Wix
- HTML and CSS
Data and Reporting
- GA4
- Search Console
- Looker Studio
- Ahrefs
- Semrush
- Screaming Frog
- PageSpeed Insights
Content and Email
- Content strategy
- AI-assisted content
- MailerLite
- Beefree
- Canva
Hosting and AI
- Cloudflare
- Cloudways
- Building with Claude
Education
2018-2021
University of Bristol
BA History with First Class Honours
2016-2018
St Mary's Catholic School
A Levels in English Literature (A*), History (A) and Theology (A)
Contact
Email is the quickest way to reach me. I'm happy to talk about marketing roles, freelance work or anything on this page.